Creating a Design System for an Artificial Intelligence SaaS

Creating a Design System for an Artificial Intelligence SaaS

Year

2020

Year

2020

Year

2020

Company

Chorus.ai

Company

Chorus.ai

Company

Chorus.ai

My Role

Branding

My Role

Branding

My Role

Branding

Orange keyboard
Orange keyboard

Problem

The primary challenge was creating a sophisticated brand that stood out in a competitive market. It needed to reflect the premium nature of the keyboards while appealing to a niche audience that values both form and function.

Results

The rebranding positioned the company as a leader in the premium keyboard market, resulting in a 40% increase in website traffic and a 25% rise in sales within the first quarter post-launch. Customers praised the brand’s elevated identity and attention to detail.

3d render of a DNA
3d render of a DNA
Abstract illustration
Abstract illustration
Abstract 3d illustration
Abstract 3d illustration
Abstract 3d illustration
Abstract 3d illustration

Outcome

The rebranding positioned the company as a leader in the premium keyboard market, resulting in a 40% increase in website traffic and a 25% rise in sales within the first quarter post-launch. Customers praised the brand’s elevated identity and attention to detail.

Have a project in mind? Let's chat!

Let's connect

©2025 SebMendoDesign

Wednesday, 7/9/2025

Have a project in mind? Let's chat!

Let's connect

©2025 SebMendoDesign

Wednesday, 7/9/2025

Have a project in mind? Let's chat!

Let's connect

©2025 SebMendoDesign

Wednesday, 7/9/2025