{
  "version": "3.0",
  "generatedAt": "2026-08-07T03:15:36.334Z",
  "lastUpdated": "2026-07-12",
  "project": {
    "slug": "chorus-ai",
    "title": "Chorus AI Design System",
    "tagline": "A design system rebuilt for Chorus AI conversation intelligence.",
    "description": "End-to-end design system overhaul for Chorus.ai's conversation intelligence platform, rebuilt on Atomic Design principles ahead of the company's acquisition by ZoomInfo.",
    "company": "Chorus.ai",
    "role": "Product Designer",
    "year": 2021,
    "tags": [
      "Design Systems",
      "B2B SaaS",
      "Component Libraries"
    ],
    "url": "https://www.sebmendo.design/work/chorus-ai",
    "experienceRoleId": "chorus",
    "sections": [
      {
        "id": "summary",
        "headline": "A design system rebuilt fast enough to keep up with an acquisition.",
        "body": "I joined Chorus.ai as a product designer specializing in design systems, tasked with rebuilding a component library that had fallen behind a fast-moving AI sales-intelligence product. The system I shipped standardized how Chorus built UI, and it was still holding up the week the company was acquired by ZoomInfo for $575M."
      },
      {
        "id": "challenge",
        "label": "Challenge",
        "headline": "Atoms and molecules only. Nothing else was documented.",
        "body": "Chorus's design system stopped at atoms and molecules: no templates, no cards, no complex components. The grid was used inconsistently across the product, and nothing was built with Auto Layout or Variants. That gap caused real UI and front-end miscommunication, constant back-and-forth over exact CSS values, and visible inconsistency across the product — and it made sprint planning across design and engineering a headache for PMs every cycle."
      },
      {
        "id": "approach",
        "label": "Approach",
        "headline": "Four jobs to be done, scoped with PMs before touching Figma.",
        "body": "I partnered with PMs to define what was must-have versus nice-to-have, then scoped four jobs: update every component to modern Figma standards (Auto Layout, Variants), separate large molecules into sections by product feature, build a real grid system and templates, and redesign the right sidebar — one of the product's most reused surfaces. I followed Atomic Design Methodology throughout, so every new component inherited the same token and grid foundation instead of drifting on its own."
      },
      {
        "id": "solution",
        "label": "Solution",
        "headline": "One Figma page per feature. One sidebar used everywhere.",
        "body": "I rebuilt the library with variants, tokens, and responsive grids, then reorganized it by feature — Recordings, Inbox, Meetings, Deals, Coaching, Analytics, Playlists — so any designer or engineer could find exactly the component they needed. The redesigned right sidebar was documented in context across Comments, Snippets, and Scorecards — surfaces reused on every call review in the product."
      },
      {
        "id": "outcome",
        "label": "Outcome",
        "headline": "Shipped the week Chorus was acquired for $575M.",
        "body": "ZoomInfo announced its acquisition of Chorus.ai on July 13, 2021 — an all-cash deal valued at $575M. Chorus held the largest patent portfolio in conversation intelligence; the rebuilt system became the foundation for merging Chorus and ZoomInfo's product surfaces across a combined org of 1,800+ employees."
      },
      {
        "id": "tldr",
        "label": "TLDR",
        "headline": "The quick version.",
        "body": "Chorus.ai's design system covered only atoms and molecules, causing dev/design miscommunication and inconsistency across a fast-evolving conversation intelligence product. I scoped four jobs with PMs — modern Auto Layout components, feature-organized documentation, a standardized grid and templates, and a redesigned sidebar — and rebuilt the library using Atomic Design Methodology with variants, tokens, and responsive grids. ZoomInfo acquired Chorus on July 13, 2021 for $575M; the system I shipped was standardizing feature delivery as the deal closed."
      }
    ],
    "media": {
      "thumbnail": "https://www.sebmendo.design/assets/chorus-ai-product.png",
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        "video": "https://cjeb7madwget0lzn.public.blob.vercel-storage.com/chorus-ai-demo.mp4",
        "poster": "https://www.sebmendo.design/assets/posters/chorus-ai-demo.jpg",
        "url": "chorus.ai"
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    "id": "chorus",
    "company": "Chorus.ai",
    "role": "Product Designer — AI",
    "period": "Jun 2020 – Jun 2021",
    "startDate": "2020-06",
    "endDate": "2021-06",
    "current": false,
    "summary": "Built a scalable design system for Chorus AI, accelerating feature development during a period of strategic growth.",
    "responsibilities": [
      "Designed and documented scalable design system components",
      "Contributed to product roadmap through systematized UI patterns"
    ],
    "outcomes": [
      "Accelerated feature development through design system foundation",
      "Company acquired by ZoomInfo in July 2021"
    ],
    "capabilities": [
      "Design systems",
      "AI SaaS",
      "Component libraries"
    ],
    "relatedProjectSlugs": [
      "chorus-ai"
    ]
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  "verifiedImpact": [],
  "shippedWork": [
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      "id": "chorus-ds",
      "title": "Chorus Design System",
      "affiliation": "Chorus AI",
      "dateLabel": "September 2020",
      "sortDate": "2020-09",
      "projectSlug": "chorus-ai",
      "url": "https://www.sebmendo.design/work/chorus-ai"
    }
  ],
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    "corpus": "https://www.sebmendo.design/llms-full.txt",
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