WRITER ReWrite transforms how content designers refine and elevate their writing with a simple, powerful inline experience. By using generative AI, ReWrite can help create the right content more effectively.
Timeline
2021
My role
Product Designer
Teams
Design, Product, Engineering
Summary (TL;DR)
ReWrite gives users the ability to instantly improve any piece of text through an elegant, inline editing workflow.
Problem
Enterprise content teams struggle with generic AI output that lacks brand precision, requiring excessive manual editing to meet high-stakes governance and style standards.
Solution
We designed ReWrite as an inline, human-in-the-loop AI editing system that encoded content strategy standards into constrained, one-click transformations applied directly within the writing workflow.
Outcomes
Content teams were able to scale governance without scaling headcount, reducing hallucination-related issues by over 40 percent while driving three times higher engagement than open-ended AI generation.